Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or ...

Mashable Benelux is dé plek voor alles over games, films, series, comics en gadgets. De laatste reviews en al het nieuws over ...

Modern marketers combine data, research, and creativity to outperform intuition-based campaigns of the Mad Men era.

Artificial intelligence is rapidly transforming the creative landscape, particularly in the visual arts. Since 2022, ...

Once upon a time, Dana Parker used her vast art skills to help design major campaigns for an advertising agency, including ...

The TD SYNNEX Creative Group, the in-house creative advertising agency for IT partners, has been recognized at the American ...

Shrinking budgets and attention spans, tighter deadlines, and a growing list of deliverables mean commercial video creators ...

In this wide-ranging interview with MoneyControl.com, she unpacks how Universal Music Group’s brand division is rewriting the rules of cultural marketing ... to music in advertising or branded ...