From viral stunts to trend-chasing misfires, brands often try too hard to be the life of the party — and end up embarrassing ...

These expert approaches can help your brand communicate its sustainability efforts in a way that truly resonates.

Recognising commercial creativity, innovation, strategy, and leadership. That is what the Financial Standard MAX Awards is all about. 20 awards will be showcased, covering the leading agencies, ...

London South East prides itself on its community spirit, and in order to keep the chat section problem free, we ask all members to follow these simple rules. In these rules, we refer to ourselves ...

Leverage fair value analysis to evaluate the market value of stocks enabling more informed investment decisions.

Katy Perry is said to “regret” the “public spectacle” she made out of her Jeff Bezos-funded trip to space after receiving widespread media attention. The US pop star was part of the all ...

Some have accused it of being a marketing stunt for Bezos’s space tourism business that is, in turn, the marketing arm of Blue Origin’s commercial launch programme. Celebrities including Emily ...

And why are you expected to spend two, even three months’ salary on a diamond ring… when you know the whole thing is a marketing stunt? Welcome to the strange world of Veblen goods — things ...

Navi Mumbai stunt showing a hand from a moving car sparked panic, leading to four arrests for negligent driving and misuse of a vehicle. Navi Mumbai: A marketing stunt, showing a human hand ...