The guy is completely unhinged,” said a close friend of Kanye West, who remains incredibly popular despite being canceled by big brands. “[But] he’s the most popular child ...

The rapper’s wife, Bianca Censori, 30, was a walking advertisement for the brand on Sunday night after she made a splash on ...

It seems Kanye West looked to Grammy weekend as a big moment for his brand. He released a new Yeezy commercial after the ...

Connor and The Dad vlog and go hunting for the Yeezy Boost 350 V2 Core Black shoes. They end up going to four shoe stores to get tickets in hopes of winning the drawing for a chance to buy the Kanye ...

In euro terms, revenue soared 24% to €5.965 billion, compared to €4.812 billion in the same period in 2023. Excluding Yeezy sales, Adidas still delivered an impressive 18% revenue growth. The company ...

In the first episode of CREP CHAT, we dive into two of Adidas’ most iconic sneakers: the Yeezy 350 V2 and the Ultraboost. From their design and comfort to cultural impact, we break down what ...

The YZY SLPR arrives just days after adidas scrubbed its website of all mentions of Yeezy or Kanye West, propelling YZY.com to the top of relevant search results. Kanye took to Instagram to criticise ...

On January 15, Airbus celebrated the tenth anniversary of the A350 aircraft family, which was first delivered to Qatar Airways. The A350 has become one of the most successful widebody aircraft ...

Kanye West has his sights set on making a massive comeback in 2025, with the first of his endeavours being the release of a new $20 Yeezy SLPR slide, which Ye claims brought in over $3 million USD on ...

Following yesterday’s release of the YEEZY SLPRS SL-01, Ye is back with some more footwear teasers. The GOAT himself (as proclaimed via Instagram) is ramping up Bully-related merch as the day of his ...

His new clothing collection has words and letters in a foreign language, the message of which is unclear. But people are buying it. By Jacob Gallagher When Ye speaks, his fans listen. Even if they ...

Despite an early look at the Yeezy BL-01 being shared today by Ye himself, release details for the sneaker have yet to be announced by the rapper. Check back soon for official updates.