“A great slogan doesn’t sell the product,” Cabaniss says. “It sells a feeling. ‘Just Do It’ sells courage. ‘Because You’re ...

If you're a Pepsi person, you'll want to know how the soda got its name. The 125-year-old brand has a history you may not ...

Outdoor brand promotions need more than just a catchy slogan and a table of flyers. If you’re trying to stand out in a busy ...

It was 11 p.m. the night before Conner Ives’s runway show. The designer and his small team were holed up in his London studio, where several unfinished garments still needed their attention.