Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

Learn how one well-crafted AI prompt can elevate your marketing, streamline business tasks, and unlock unparalleled strategic ...

If you’re looking to connect with your audience on a deeper level, this is the kind of marketing that can help you do it. Here are five real-world examples of impact-based marketing campaigns to ...

These expert approaches can help your brand communicate its sustainability efforts in a way that truly resonates.

There are only four sustainable growth engines: performance marketing, virality, content, and sales. Most breakout companies ...

On Tuesday night, at 7:30 pm EST, the Oklahoma City Thunder will tip off against the Memphis Grizzlies for Game 2 of their first-round series on TNT, a widely available cable network. Millions ...

Holistic marketing takes into account the considerations ... Learn More: Pros and Cons of Using Coupons for Your Business What’s an example of a successful ad campaign? The most successful ...

When I was asked to write an article on "marketing excellence" for this themed month for pharmaphorum my initial thoughts were that I would have many examples to share, given my time in the ...

Cécred, the hair care brand founded by Beyoncé Knowles-Carter, today (April 7) launched its first-ever brand campaign, per details shared with Marketing Dive. The campaign revolves around a ...

As the Jesuits committed themselves to the most-worthwhile missions of the service of faith and promotion of justice, they found a faithful example in the first pope from the Americas. Francis was ...