Hey kids, there’s a new marketing acronym on the block. You’ve heard of the 4Ps and the 7Ps, and the 3Cs, 4Cs and 5Cs. Well, ...

Learn how one well-crafted AI prompt can elevate your marketing, streamline business tasks, and unlock unparalleled strategic ...

These expert approaches can help your brand communicate its sustainability efforts in a way that truly resonates.

The best B2B marketing and branding strategy is to position your company as the go-to authority in your space. This means ...

When I was asked to write an article on "marketing excellence" for this themed month for pharmaphorum my initial thoughts were that I would have many examples to share, given my time in the ...

For example, instead of competing to attract customers by lowering prices or offering better contracts, they may all use similar contracts or keep prices around the same level. This anti ...

Visa and Mastercard are examples of a duopoly that dominates the payments industry in Europe and the United States. One disadvantage of duopolies is that consumers have little choice in products.

We’re driven by science and that also means having science-based targets. For example, in managing our carbon emissions we’ve had the targets from our operations confirmed by the Science Based ...

Eating various nutritious foods, including fruit, vegetables, nuts, seeds, and lean protein, can help support your overall health. Many foods are both healthy and tasty. By filling your plate with ...

Longtime Coca-Cola marketer BRAD ROSS starts a new job today as the top global sports and entertainment marketing exec at Bank of America. Ross, a 16-year Coke marketing veteran, has been VP/Global ...

Influencer marketing platforms are software solutions that can help brands and influencers manage and run their marketing campaigns. By providing efficient analytics and management tools, influencer ...