To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Multi-channel marketing doesn’t mean you need to be an ... conversion and building customer loyalty. Using a broader mix of complementary channels also helps brands develop a story throughout ...

A 40-year-old marketing professional was found hanging at his Bengaluru home with preliminary inquiries suggesting that he had a marital dispute. No suicide note has been found so far. Prashanth ...

This story was originally published by Mountain State Spotlight. Get stories like this delivered to your email inbox once a ...

When Phathom Pharmaceuticals launched its first direct-to-consumer ads for Voquezna last year, it took a playful approach, sending an animated blue superhero mascot on an “Osmosis Jones”-like ...

With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often operate with limited marketing budgets and smaller teams. However, despite these constraints ...

There I was, at another lawyers’ gathering, listening to yet another recitation about how AI will change everything from our legal rights to our socks. Halfway through, I realized: For once the ...

They are examples for aspiring creators and contribute to the conversation around influencer marketing as thought leaders in their space. Through persistence and dedication, The YUH Family is ...