Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available national ads that I could track down; the list will be updated after Sunday’s game.

In 2024, the best Super Bowl commercials featured everyone from Beyoncé, Wednesday star Jenna Ortega, Michael Cera (ve), and Addison Rae to Ice Spice, Kris Jenner, Cardi B, and many more. This year, we are already seeing some familiar faces again, as well as many first-timers.

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super Bowl in hopes of catching people's attention. Over the last 25 years, some all-time classic commercials have aired during the big game,