To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

To take complex ideas and make them not just understandable but irresistible? Enter infographic marketing. More than a pretty picture, this is a communication revolution. It helps us turn data into ...

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...

She currently calls a 200-square-foot studio on New York City’s Upper East Side home.see full bio It’s time to level up your real estate marketing game. But where do you begin? We know you ...

Marketing mix modeling optimization isn’t just a buzzword—it’s becoming one of the most dependable ways for e-commerce professionals to make smarter decisions. In an era where traditional models fail ...

In the traditional marketing mix model, a marketing plan would fall under the category of “promotion,” which is one of the “four Ps,” a term coined by Neil Borden to describe the marketing ...

VR is fascinating, memorable, and fresh, and those three factors help it stand out among video marketing trends, says an infographic by global marketing company Take1. The graphic explains that ...