In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...