April 1 (Reuters) - Roblox (RBLX.N), opens new tab on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google (GOOGL.O), opens new tab to ...

(Reuters) - Roblox on Tuesday launched a new format of video advertising on its gaming platform and announced a partnership with Google to help boost the growth of its nascent ad business.

Piper Sandler analyst Thomas Champion notes that Roblox (RBLX) announced the launch ... “a smart strategic move” that makes use of an ad format that drives high pricing in mobile gaming ...

As Google executive Scott Sheffer noted, “traditional ad formats haven’t always been the right choice” in gaming environments. The Roblox partnership also represents a strategic pivot for ...

Roblox’s latest advertising venture offers brands and agencies the option to purchase these new ad formats either directly or through Google’s advertising platform. This initiative is expected ...

Investing.com -- Roblox, the popular gaming platform ... The company revealed that other ad formats, such as billboards, will be introduced to Google Ad Manager in the coming months.

Roblox has launched a new regional pricing tool for in-experience items as it aims to better adapt prices to different market conditions and reflect local economies. These regional variations will ...

This partnership aims to facilitate advertisers in accessing and scaling a range of immersive ad formats available on Roblox, notably utilising the platform's innovative Rewarded Video feature.

Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more revenue from ...

Picking the right units for your deck is very important (Image via Roblox) Anime Rangers X allows players to summon a variety of anime-inspired units and use them to crush enemies and destroy ...