I am a Forbes contributor covering beauty, travel and culture. WYN Beauty isn’t just makeup—it’s a movement. Developed by tennis icon and entrepreneur Serena Williams, WYN Beauty was born ...

Explore the best Black-owned beauty brands redefining skincare, haircare, and makeup—featuring Fenty Beauty, Cécred, Pattern, ...

The 43-year-old former professional tennis player launched her make-up line WYN Beauty in 2024, and she has insisted she is “done” when it comes to looking at new ventures because of how happy ...

Serena Williams is undoubtedly one of the greatest athletes of all time, but her impact goes far beyond the tennis court. The legendary tennis player has built a multifaceted care ...

She also founded WYN Beauty, which launched in April 2024, one year ago. But, as she recently told People about founding businesses, “I’m done! I’m not launching anything else like this.

We’ve known him for so many years.” During her halftime appearance, the Wyn Beauty founder did a Crip walk, which called back to her win against Maria Sharapova at the 2012 Olympics.