Tata Play - Airtel Digital TV Merger
brandequity.economictimes.indiat… · 1d
Airtel-Tata Play merger: strategic move for greater market penetration
Industry experts view that Airtel Digital TV-Tata Play merger as a strategic response to DTH market decline, driven by free-to-air (FTA) and streaming competition. They emphasise the benefits of consolidation,
FoneArena · 3d
Airtel and Tata Play to merge DTH operations amidst industry consolidation: Report
Airtel will access Tata Play’s 19 million households, supporting its plan to combine telecom, broadband, and DTH offerings. In April 2024, Tata Sons raised its Tata Play stake to 70%, buying Temasek’s 10% share for Rs. 835 crore ($100 million), setting the company’s value at $1 billion—down from $3 billion pre-pandemic.
Daily Excelsior · 1d
Airtel in discussion with Tata Play to merge DTH biz
Leading telecom services provider Bharti Airtel on Wednesday said it is in talks with Tata Group for the merger of its loss-making Direct-To-Home (DTH) business. Airtel is holding discussions with the salt-to-software conglomerate for the merger of Bharti Telemedia,
Indiatimes · 3d
Tata Play, Airtel Digital TV near merger plans as DTH industry struggles amid streaming boom
Tata and Bharti groups are finalizing a merger of their DTH businesses, Tata Play and Airtel Digital TV, due to consumer shifts to digital platforms. The merger, structured through a share swap, will boost Airtel's revenues and is to be managed by Airtel's senior management.
Pixelfox has been appointed as the performance marketing partner for Tata Play across its key verticals—Tata Play Binge, Tata ...
Both Airtel Digital TV and Sun Direct added 2 new channels, followed by Tata Play with 1 new channel in January 2025.
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