We look at how bars and restaurants across India are transforming into immersive, stadium-like venues during the IPL season, ...

The updated look brings the DET closer to Duolingo’s, playful brand presence. While the mascot remains unchanged, the DET’s ...

Growing up queer in India, I never saw myself in the ads that shaped our culture. But what if those iconic commercials had ...

The platform said the initiative would allow advertisers to run in-stream ads alongside editorial video content from selected ...

According to Meta, recent upgrades to its recommendation systems have led to a 7% increase in time spent on Facebook, a 6% ...

Meta notes that advertisers can manually customise these overlays, choosing font, colour, shape, and placement, or let Meta’s ...

Virat Kohli's surprising move from PUMA to Agilitas sparked conversations in the sports business world. Experts discuss why ...

UltraTech Cement’s ‘MahaKumbh ka MahaSankalp’ initiative transformed plastic waste into a valuable energy source, ensuring a ...

The company's losses were narrowed to $140 million, a 54% improvement compared to the $305 million loss in the same quarter ...

As part of this report, Smadex’s CTV Guide breaks down how Connected TV is stepping up as a full-funnel, performance-led ...

Does women empowerment look great with a ribbon and a barcode? Brands seem to think so. There seems to be a product for every ...

FLO, a period tracking app, is using Instagram to shift the conversation around menstruation. In this article, we look at the ...