The new insights are made possible by enhancements to Nielsen Streaming Platform Ratings leveraging the Streaming Meter, ...

Zip by DMA (Designated Market Area) is a method of market segmentation and analysis used by Nielsen to provide more granular insights within broader television markets. This approach combines ZIP code ...

Zip by DMA（指定市场区域）是尼尔森用于市场细分和分析的一种方法，可在更广阔的电视市场内提供更细致的洞察力。这种方法将邮政编码级数据与尼尔森的指定市场区域相结合，从而更详细地 ...

Connect authentically with LGBTQ+ audiences. Don’t guess how to engage with LGBTQ+ consumers effectively and respectfully.

In today’s media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising seasonality so they can optimize their plans and maximize their ROAS. With ...

Zip by DMA (Designated Market Area) é um método de segmentação e análise de mercado usado pela Nielsen para fornecer percepções mais granulares em mercados de televisão mais amplos. Essa abordagem ...

Zip by DMA（Designated Market Area）は、ニールセンがより広範なテレビ市場において、より詳細なインサイトを提供するために使用している市場セグメンテーションと分析の手法である。この手法 ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ahead of the game, marketers need to understand advertising seasonality so ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

Nielsen’s ‘Diverse Audience Report: Attitudes on Ads’ delivers the critical data you need to ensure your advertising resonates. Take immediate action to: Determine High-Impact Channels: Discover the ...

Stop guessing, start connecting: Get actionable insights for reaching Black/African American Audiences. Don’t let your advertising miss the mark with this audience.

This Nielsen report delivers critical data to move beyond assumptions and take immediate action: Optimize Your Media Mix: Identify the platforms where Asian Americans are most receptive to ads today ...