Electric vehicle adoption is accelerating in Australia, with 15% of car buyers planning to purchase an EV within the next 12 ...

September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to ...

Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night ...

The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research ...

Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...

Multi-year renewal includes measurement of all networks and syndicated businesses, with access to Nielsen’s groundbreaking big data. NEW YORK, October 4, 2024 – Nielsen, a glo ...

NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Sydney, September 18, 2024 – Nielsen today announced the launch of Advanced Audiences, (powered by Nielsen Consumer & Media View (CMV), which is backed by strategic integrations with prominent ...

Keep up-to-date with our weekly newsletter, Media Pulse. Notice: JavaScript is required for this content.

During August, audiences in Mexico increased streaming usage by 2.8 points compared to the previous month, accounting for 22.5% of TV viewing. In addition, MAX joins the ranking this month, increasing ...