Microsoft Invest, the one-time AppNexus DSP business, will be shuttered as of March next year, Microsoft announced on ...

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly ...

At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Cloud-based platforms are becoming the foundation for technologies that are increasingly integral to how digital advertising ...

Health care marketers are playing what feels like a constant game of digital Whac-A-Mole, from dealing with ongoing signal ...

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.

The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech ...

CMOs’ ad budgets are flat this year compared to last year. As a result, CMOs are looking for efficiency wherever they can ...