Swiss athletic brand On has launched its first major retail space in mainland China with a flagship store in Chengdu’s Taikoo ...

Despite economic headwinds, Chinese travelers will spend nearly 19% more on mainland trips than last year, with international ...

Behind recent closures: smarter footprints, digital pivots, and a recalibrated China strategy aimed at profitability and ...

Opinion: When done right, client-centric brand storytelling can unlock an astounding 98%, or more of a brand’s value.

After nearly a decade of restrictions following South Korea’s deployment of a US missile defense system, Beijing appears to ...

OSM, Euricen, and Simpcare’s brightening solutions for sensitive skin are advancing beauty standards in China.

The brand’s ‘Hotel Stories’ campaign in Hangzhou combines local culture, travel aesthetics, and fashion storytelling to ...

Car dealers are ditching showroom professionalism for ‘not-so-straight’ humor in a bid to drive online engagement, and sales, as female consumers account for 40% of car purchases.

Valentino deepens its connection with Chinese consumers by engaging in cultural production through cinema and the arts, ...

Beijing’s latest move to ease tax rebate requirements for international shoppers comes as the government prioritizes boosting ...

Chinese tech giant unveils faster, more affordable Ernie 4.5 Turbo and Ernie X1 Turbo models as competition intensifies among ...

The Gulf’s emerging fashion weeks are redefining global luxury through cultural storytelling and homegrown talent.