By using AI, the company has enabled new warehouse efficiencies, ensuring that products are delivered at the right time and ...

Consumer goods leaders are increasingly looking to AI to optimize their sales strategies so they can better respond to real-time changes in consumer behavior. Having an agile and smarter pricing ...

The new facility will serve as a regional hub for the Northeast and Midwest. Spanning more than one million square feet, the plant will provide increased capacity for Kimberly-Clark’s personal care ...

Wong said there are several questions to consider, including “How do you build it? What are the lessons learned? How do you promote it? How do you demonstrate it? How do you market it?” He suggested ...

Kellanova's data clean room pilot helped develop an enterprise-wide blueprint for better engaging with consumers via targeted marketing.

Winners use granular data on consumer price elasticity, consumption frequency and occasion-based segmentation to define optimal size, format and pricing strategies. They do not rely on category norms ...

The acquisition of an Australia-based health beverage maker signals Coke's first step into a category that's growing in more ways than one.