Bias is implicit within our complexly integrated socio-cultural structures. From gender divisions to the enduring legacy of racial segregation, fears surrounding sexuality to generational assumptions.

March Madness just wrapped with the men’s tournament seeing massive increases in viewership for the Final Four, while the women’s tournament saw declines from last year’s historic highs. The sizable ...

Winning a pitch is great. But if that’s the only way your agency secures new clients, you’re playing a high-risk game. The reality is, by the time a brand invites an agency to pitch, the ...

In 2024, artificial intelligence profoundly changed the way advertisers approach their craft. No longer just a tool for speeding up processes or automating tasks, AI became a central player in shaping ...

In the corner of a bustling open-plan office, a stack of brand guidelines sits gathering dust. Across the room, the product team debates the next big feature release, while sales maps out its strategy ...

Q: Perhaps MGID’s most remarkable feat is that it is a Ukrainian-founded company that has remained in operation throughout the Russian invasion. You’re in Kyiv at the moment; what’s it like working ...

In the race to attract advertisers and drive revenue, open web publishers face a sprint. Having long faced tough competition with social media platforms for transparent performance and scale, retail ...

Hotels.com recently teased that something big was coming via TikTok this April — and that something, as it turns out, is a brand-new mascot named Bellboy. Bellboy has more than a few titles associated ...

Through humor, insight, and personal anecdotes, Whittaker offered a masterclass in how storytelling can cut through complexity, connect with people, and prepare brands for a future shaped by machines ...

Across nearly every advertising channel, advertisers have mounting brand safety concerns to contend with. Including CTV advertisers, who worry that their ads are running in places they shouldn’t be.

Whittaker didn’t open with a list of stats or a product pitch. He opened with a story. A movie date, a zombie film, an unexpected moment involving a bathroom break app—all woven together into a ...

When most people think of artificial intelligence (AI), they think of cost savings – fewer staff, automated tasks, streamlined operations. While these benefits are real, they are far from the most ...