Red-hot running brand On is headed to the Super Bowl this weekend with a new commercial starring Roger Federer and Sesame Street's Elmo. According to the Swiss athletic brand, the new spot shows ...

Roger Federer has released a cheeky new advert to promote On shoes, with the film set to air in a primetime slot on US TV ...

He also said that the company's first Super Bowl commercial, featuring On investor Roger Federer and Elmo of "Sesame Street" fame taking a lighthearted approach to the company's name, "created ...