Nielsen has refreshed its monthly “The Gauge” report to count Warner Bros Discovery’s (WBD) and Paramount Global’s streaming ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a Nielsen competitor ...

Cable did see its share grow from 23.2 percent in February, thanks in large part to March Madness: The men’s and women’s NCAA ...

Legacy media companies amassed only 10 percent of total television viewership during the month of March, according to new ...

NEW YORK —A new report from Nielsen’s The Gauge shows that the NCAA tournament helped drive cable’s traditional March ...

For the first time in the measurement firm's monthly Gauge reports, its top 10 most-watched streaming titles were distributed by seven different platforms The post Prime Video’s ‘Reacher’ Leads ...

VideoAmp, the measurement firm intent on dislodging Nielsen, signaled its ambitions Tuesday at an upfront event involving a ...

The Naked Gun' reboot will star Liam Neeson as Frank Drebin, Jr., following in the footsteps of late actor Leslie Nielsen who ...

TV viewing in the U.S. is settling into more seasonal patterns, according to Nielsen's The Gauge for March, with the NCAA tournament helping to boost cable viewing while streaming competition ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...

A teaser trailer for the 'The Naked Gun' reboot shows Liam Neeson taking the mantle from the late Leslie Nielsen as Lt. Frank ...