A major battle is heating up between billionaires Elon Musk and Mukesh Ambani over satellite broadband spectrum in India. Mukesh Ambani, chairman of Reliance Industries and Elon Musk, CEO of Starlink,

Starlink boss Elon Musk said a move by India to auction satellite broadband spectrum, and not allocate it, would be "unprecedented", reacting to a Reuters story that rival billionaire Mukesh Ambani was lobbying for the auction route.

This comes hours after Sunil Bharti Mittal joined Reliance Jio in demanding the allocation of spectrum for satcom services in the same manner as it is allocated to telecom players.

NEW DELHI, (REUTERS) – Mukesh Ambani’s Reliance has privately argued that the telecom regulator incorrectly concluded that home satellite broadband spectrum should be allocated by New Delhi and not auctioned, intensifying a face-off with Elon Musk’s Starlink.

India's government on Tuesday said it will allot spectrum for satellite broadband administratively and not via auction, hours after Elon Musk criticized the auction route being sought by rival billionaire Mukesh Ambani as "unprecedented".

India is set to allocate spectrum for satellite services through administrative means rather than auction, a decision that aligns with recent comments by Elon Musk and rebuffs lobbying efforts by the country's largest telecom operators.

The ongoing battle between two of the world’s most powerful businessmen, Mukesh Ambani and Elon Musk, has sparked a significant controversy in India’s satellite broadband industry. A Battle Over Satellite Broadband Spectrum This face-off revolves around how India should allocate its satellite spectrum.