if Jordan Brand's new campaign is any indication. Here's a look at the story behind Hurts' Jordan-themed "Love, Hurts" hoodie worn during Friday's Super Bowl 59 parade. BUY NOW: Eagles 2025 Super ...

Jordan Brand didn’t stop with just the hoodie ... Even the SEPTA transit system was transformed, with “Love, Hurts” signage appearing both above and below ground. The campaign’s timing ...

Eagle-eyed fans might recall Hurts wearing a "banned" hoodie when the team landed in New Orleans before the Super Bowl, and later sporting a "Love Hurts ... signing with Jordan Brand, Hurts ...