“The legal team would use the example of the brand Bandaid and how that is actually a brand name but now the name has been ...

Nintendo of America president Doug Bowser tells WIRED the company is still figuring out how to address tariffs that could ...

There's been a lot of talk about the $80 price tag attached to the Switch 2 launch title Mario Kart World and Nintendo has justified it by claiming the game is "so big and so vast", but what if it ...

Pretty much since the Nintendo Switch 2 Direct concluded earlier this week and folks actually discovered how much they'll have to pay for the stuff they'd seen, there's been a massive discourse ...

Krysta Yang and Kit Ellis (Nintendo of America's former senior manager of creator relations and original content and former director of social media marketing and original content, respectively ...

Former Nintendo marketing leads reckon the company's done a poor job of managing expectations around Mario Kart World and the ...

Former Nintendo employees have revealed the company’s approach to pricing their games, amid the furore around the cost of Switch 2 titles. Last week’s Nintendo Switch 2 blowout may have ...

In a recent podcast, just before the Direct, former Nintendo marketing leads Kit Ellis and Krysta Yang explained that the new handheld should be capable of running games such as Baldur’s Gate 3.

Kit Ellis and Krysta Yang claim the omission was intentional, and it came across as “disrespectful” to assume players would spend whatever they asked. Unfortunately, Nintendo may be right with ...

Former Nintendo PR managers not happy with Switch 2’s launch price Former Nintendo PR managers Kit Ellis and Krysta Yang have called the backlash over the Switch 2 and Mario Kart World pricing ...