Zeb Powell is joining the Jordan Brand. It’s a move that’s been teased out since January, when Powell appeared at the X Games knuckle huck contest with several snowboards and a sweatshirt that ...

Ski Knuckle Huck is one of the newest ski disciplines at X Games Aspen 2020, and who better to introduce it than esteemed X Games ski analyst Tom Wallisch. 5Y Editor’s Pick ...

New X Games CEO Jeremy Bloom continues to expand the franchise’s executive team with the announcement of two new additions on Wednesday. Coming on board as Global Chief Revenue Officer is Cherie Cohen ...