Hublot marks 20 years of the Big Bang with Choupette Lagerfeld — because who better to bring the purr-sonality?

The internet's reigning feline icon, Choupette, has landed her most unexpected role with luxury's most polarizing watch brand ...

In the campaign shot by Dutch photographer Carlijn Jacobs, Choupette is cradled in the arms of a figure sporting fingerless ...

In a bid to celebrate his legacy, Hublot recently rolled out a "limited edition" of its "Big Bang Unico Novak Djokovic", which incorporated composite materials from the 37-year-old's HEAD tennis ...

Two decades ago, the introduction of the Big Bang collection ignited a shift in the industry by daring to fuse unconventional materials and disregard traditional tropes of the category.

The blue-cream Birman cat was the much adored pet of German fashion designer Karl Lagerfeld, and has become a social media ...

The Swiss watchmaker has tapped fashion's famously pampered cat to celebrate its 20th anniversary of the iconic Big Bang collection. Known for rewriting the rules of luxury, Hublot is the ...