The FTC adopted a final rule that will require businesses to make it easy for consumers to cancel unwanted subscriptions and memberships.

The Federal Trade Commission announced that it will implement “Click to Cancel,” a new rule requiring companies to make canceling a subscription as easy as signing up.

Retailers, gyms and other businesses are now required to make it as easy to cancel subscriptions as to sign up.

The Federal Trade Commission announced a final “click-to-cancel” rule that will require sellers to make it as easy for consumers to cancel their enrollment as it was to sign up.

The FTC adopted a final rule requiring businesses to make it as easy to cancel subscriptions and memberships as it is to sign up.

“Too often, businesses make people jump through endless hoops just to cancel a subscription,” said Chair Lina Khan. “The FTC’s rule will end these tricks and traps, saving Americans time and money. Nobody should be stuck paying for a service they no longer want.”

After proposing the rule last year, the FTC received thousands of comments from consumers who had trouble canceling services, and advocates who criticized practices at gym chain P