Variety’s Entertainment Marketing Summit, presented by Deloitte, brought together the top marketing executives across film, ...

“All of us need to move away from this myopic view of demographics and start thinking more about who these people really are ...

Darren Abbott, chief brand officer for Hallmark, offered the argument that marketers should move away from placing a heavy emphasis on demographics when trying to reach an audience. “What we ...

Fans who sometimes rely on Peacock to get their fix of series like The Way Home and those ubiquitous feel-good movies will ...

TV Line has confirmed that beginning May 1, all Hallmark content will no longer be available on the NBCUniversal streamer.

“All of us need to move away from this myopic view of demographics and start thinking more about who these people really are and how to have an authentic connection with them,” said Darren Abb ...

The network and media company said on Monday it was “aligning its consumer-facing touchpoints,” including its content division, under the leadership of chief brand officer Darren Abbott. With his ...