“All of us need to move away from this myopic view of demographics and start thinking more about who these people really are ...

Hallmark partnered with the NFL for their second Christmas movie, this time with the Buffalo Bills for for "Holiday Touchdown: A Bills Love Story." ...

TV Line has confirmed that beginning May 1, all Hallmark content will no longer be available on the NBCUniversal streamer.

The network and media company said on Monday it was “aligning its consumer-facing touchpoints,” including its content division, under the leadership of chief brand officer Darren Abbott. With his ...

Fans who sometimes rely on Peacock to get their fix of series like The Way Home and those ubiquitous feel-good movies will ...

“The incredible success of last year’s partnership with the NFL and the Kansas City Chiefs far exceeded our expectations,” said Hallmark chief brand officer Darren Abbott. “We are thrilled ...

“All of us need to move away from this myopic view of demographics and start thinking more about who these people really are and how to have an authentic connection with them,” said Darren Abb ...