"We have to clear the noise out both in food and beverage menus," CEO Brian Niccol said in a statement shared with PEOPLE ...
Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol ...
Earlier this month, the 54-year-old company shared plans to implement a Coffeehouse Code of Conduct where only paying ...
Here’s a look at how the new Starbucks CEO is changing some of the moves made by Laxman Narasimhan and Howard Schultz as ...
Starbucks will also add digital menus to all of its company-owned U.S. stores over the next 18 months to make ordering ...
Starbucks announced plans to cut out 30% of its menu items by later this year on its most recent investor call, according to ...
Starbucks CEO Brian Niccol outlined the plan on Starbucks’ earnings call this week, saying the company will make a “roughly ...
Starbucks wants to make sure customers aren't caught up in counter chaos at busy times as in-store and mobile orders pile up.
"I think we're definitely in the middle of a turnaround," Niccol said on Yahoo Finance (video above). The former Chipotle CEO ...
Coffee lovers heading to Starbucks can expect to see a scaled-down menu. The coffee giant is cutting about 30% of its drink ...
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...
Starbucks is trying to fix falling sales by changing its vibe back to coffee-house roots. The new CEO says parts of the plan, ...