The actor founded Bero to cater to the tastes of those, like himself, who do not consume alcoholic beverages. The product has the seal of approval from his partner, actress Zendaya, who is rumored to

Blake Lively first launched her company with sparkling mixers — then she expanded with canned cocktails under a sister brand, Betty Booze. Next: mocktails! The non-alcoholic drinks are booze-free versions of existing Betty Booze flavors (sans the bourbon and tequila).

The famous actor is now a cofounder of Bero, a new alcohol-free brand encased in gold packaging. It comes as the non-alcoholic beverage market is booming. After a particularly boozy holiday season nearly three years ago,

For Tom Holland, sobriety didn’t just change his life—it inspired his first business venture. Today, the Spider-Man actor is launching Bero, a new line of non-alcoholic beers, in collaboration with Imaginary Ventures and seasoned brand-builder John Herman.