As AR technology continues to evolve, packaging is becoming an essential touchpoint for brands to connect with customers in exciting and memorable ways.

Regional artists and businesses see AR as a delivery tool, projecting artwork beyond galleries into public and personal ...

With the help of AR virtual analysis, UEFA Technical Observer Rafa Benítez explains how UEFA Champions League teams work ...

Apple is said to be working on a pair of AR (augmented reality) glasses, intending to launch them ahead of Meta’s competing ...

Arcturus sets up cameras around the edges of baseball stadiums to capture real-time action and generate a 3D digital clone of ...

The Supreme Court judgment is a clear victory for women’s rights Monschau, Germany - A Magical Morning Walk Through Germany’s Historic Fairytale Town Rock-Cut Architecture: 9 Fascinating Buildings ...

A visitor trail about witch trials in the 16th and 17th centuries is being brought to life by augmented reality. The Tendring Witch Heritage Trail is set in Harwich, Manningtree, St Osyth and ...

Apple is reportedly ramping up efforts to develop lightweight augmented reality (AR) glasses, according to Bloomberg’s Mark Gurman. The company appears to be refocusing its long-term strategy away ...

In my experience, the most successful organizations view technology as part of a holistic approach to improvement.

From the National Portrait Gallery to PureGym, brands are going out of their comfort zones in a bid to reach younger ...

From hands-on experience with equipment to virtual campus tools, immersive technology engages students in new ways.

Universal's Super Nintendo World is bigger and better at Epic Universe, with more rides, more games, more space, and just ...