Looks like the Saudis shopped the Bud Light fire sale. The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely pairing between a ...

Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...

Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

Bud Light's sales fell up to 26 percent in the month following the social media ad. Heinerscheid took a leave of absence from Anheuser-Busch in April 2023—alongside group vice president of marke ...

Alissa Heinerscheid, formerly a vice president at Bud Light parent company Anheuser-Busch, departed the company in the fall of 2023 after Bud Light's decision to partner with Mulvaney for a ...

Former Anheuser-Busch vice-president Alissa Heinerscheid reportedly has been working with LIV Golf since September 2024. According to Heinerscheid’s LinkedIn page, the ex-InBev exec has resurfaced ...

t’s a driving range with $5 bucket of balls not Augusta National.' Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive You can ...