Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, ...

It must have been late 2007, and the company had just started experimenting beyond DVD by mail. I was watching on a creaky ...

The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with ...

Earlier this week we brought news that South Korean content is now second only to the U.S. on Netflix, but it appears Korean audiences are opting for YouTube over the streamer. According to new ...

The idea behind the feature is YouTube connecting brands with the spot in videos "where audiences are the most engaged" and ...

Netflix queue starting to feel a little stale this summer? You're not the only one with that problem. With so many titles but the same recycled recommendations, finding something new to stream ...

Netflix announced on Wednesday that it’s testing a short-form video feature, signaling that even a streaming giant with over ...