Two major media companies, Netflix and YouTube, announced plans this week to utilize new ad formats to keep users engaged, ...

Depending on what you call YouTube, Netflix is now the leading streamer, with hundreds of millions of customers and billions ...

The performance followed Gaga’s headlining performances at Coachella and sold-out stadium shows in Mexico City. Earlier this ...

Netflix has figured out the best way to ruin streaming by combining generative AI with advertisers for interactive ads.

In the case of a newly added Scarlett Johansson movie, however, Netflix have simply quietly added it to their platform ...

YouTube, now the most popular platform for consuming podcasts, is introducing a chart ranking shows by watch time.

For the first time ever, the NFL will exclusively be streaming a regular-season game in its entirety on YouTube and the best ...

The streaming wars have evolved. Here's how Hollywood giants are shifting their goals, based on BI's conversations with ...

Netflix is bringing generative AI to ads, launching context-aware mid-roll and pause formats for its 94 million ad-tier users ...

Doctors at the Indiana University School of Medicine have issued a warning on the carnivore diet following Netflix's Liver ...

At the Upfront event, Netflix Advertising President Amy Reinhard said that AI-generated midroll and pause ads are coming to ...