What was a commonly known secret finally became official Wednesday when the Utah Hockey Club unveiled its new nickname, the Mammoth, and its logo.

The new name for Utah’s NHL team, which completed its inaugural season after emerging from the ashes of the Arizona Coyotes, ...

and Wasatch — a reference to the state’s mountain range — was quickly replaced as an option by Outlaws. The Mammoth are ...

Outlaws and other names were included in the voting, but Mammoth won by a landslide. On the road, the team will wear the new logo at home and jerseys with the word “Utah” across the chest ...

They unveiled Utah Mammoth as the franchise's permanent, full-time name Wednesday, with a profiled logo of the ice age ... quickly replaced as an option by Outlaws. The Mammoth are maintaining ...

With a nickname, logos and everything that goes with a permanent ... "They will be iconic out in the world." Smith was joined by his wife and fellow co-owner, Ashley Smith, along with NHL ...

The logo includes a nod to the mountains, the shape of the state and a curved tusk that forms a “U.” Mammoth fossils have been found throughout Utah, including a complete skeleton in ...

So, let's dive into the vibrant world of esports logos, where art meets competition ... choice that contributes significantly to its branding success. The Houston Outlaws' logo is rich with symbolism, ...