The rules of digital branding and marketing have fundamentally changed. For entrepreneurs and businesses striving to stay ...

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

To exhibit true brand integrity and win customers’ trust, marketers must fulfil this promise with a solid and concrete differentiation through its marketing mix. The data indicates that ...

What is the offer (the entire marketing mix) we will be presenting to these consumers to appeal to them and thus realize the said potential, given their alternatives? You must not think of these as ...

Our marketing investments are thoughtfully aligned with evolving market dynamics and overarching business objectives. We at Maruti Suzuki are committed to leveraging a diverse media mix ...

The question isn't should you be doing marketing mix analysis, but rather, how you can best do it. Marketers across multiple industries are learning what consumer packaged goods manufacturers have ...

As marketing mixes evolve, experimenting with audio and video ... Therefore, “leaving it out of the media mix is a huge miss”, she said, speaking at the Spotify Sparks event yesterday (1 May) ...

also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists of four components ...

However, the digital revolution acted as a catalyst, injecting a potent dose of personalisation and interactivity into the marketing mix. "Summer marketing in India has transformed drastically in the ...