The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Five scientists at the University of Berkely used laser technology to selectively activate cells in their retinas, to push the vision beyond its natural limits.

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

“The level of saturation is off the charts”, Ren Ng ... but could even pave the way for a treatment for people who are color-blind. The researchers published the study in Science Advances ...

The team, who experimented on themselves and others, hope their findings could one day help improve tools for studying color ...

Scientists have claimed to discover a new colour that has not been seen by humans before. The researchers are calling the new ...

Pro angler Greg Hackney wins the NPFL Lake Norman tournament by blind-casting spawning areas—no forward-facing sonar, no looking at beds, just instinct.