In order to negotiate changing customer behaviours, use cutting-edge technologies, and create growth plans based on empirical data, businesses need to collaborate with an experienced marketing ...

María José Jerez, a marketing strategist and digital transformation expert, won the 2025 Global Recognition Award for her ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

In what serves as an experiential learning opportunity, students in Patrick Fennell’s Marketing Research class at Kennesaw ...

1. The C-suite signs a sweeping deal for enterprise technology, and in order to hit commitments, the tech vendor and/or ...

Another key advantage lies in the enhanced customer experience. AI-powered chatbots and voice assistants ensure continuous ...

The process of envisioning ... that helps to create customer commitment to your business. A well-formed framework should give all company stakeholders—from Product and Marketing to Sales and Customer ...

The rapid growth of retail media has created both opportunity and a significant challenge for brands: billions in potentially wasted advertising dollars.

Explore the 4-part email framework leading businesses use to systematically improve open rates, boost engagement and increase conversions — without relying on guesswork.

The drug could keep your pet around for longer—but some vets and ethicists worry that we might be barking up the wrong tree.

Senior brand strategist and Amplify founder Joe Gannon wants to bring clarity, creativity, and consistency to the industry.

With hybrid work policies being questioned, the rollback of flexibility and poor return to work practices, are mothers being ...