In order to negotiate changing customer behaviours, use cutting-edge technologies, and create growth plans based on empirical data, businesses need to collaborate with an experienced marketing ...

María José Jerez, a marketing strategist and digital transformation expert, won the 2025 Global Recognition Award for her ...

In what serves as an experiential learning opportunity, students in Patrick Fennell’s Marketing Research class at Kennesaw ...

Another key advantage lies in the enhanced customer experience. AI-powered chatbots and voice assistants ensure continuous ...

The process of envisioning ... that helps to create customer commitment to your business. A well-formed framework should give all company stakeholders—from Product and Marketing to Sales and Customer ...

The rapid growth of retail media has created both opportunity and a significant challenge for brands: billions in potentially wasted advertising dollars.

So, how do you go from avoiding sales conversations to confidently closing deals and driving growth? This article will ...

The drug could keep your pet around for longer—but some vets and ethicists worry that we might be barking up the wrong tree.

Senior brand strategist and Amplify founder Joe Gannon wants to bring clarity, creativity, and consistency to the industry.

The resulting guide is packed with tips and strategies for dealing with demeaning and disrespectful people, including by ...

Greek philosopher Aristotle, known for his phenomenal intellectual range, continues to be a relevant and powerful source of ...

In fact, only 31% of businesses have fully implemented omnichannel contact centers that unify customer interactions across ...