Nonprofits are running data-driven campaigns that put corporate marketing teams to shame. And B2B brands? We’re out here ...

Facebook continues to be the backbone of advertising revenue. The company reported a total of $160.63 billion from ...

To market products in an era where the buyer is not human, marketing teams may need to start thinking from the agent’s ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

Advertising is a combination of art and science, and for a small business competing with big brands, it can be hard—and ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

The court ruled payments for advertising and marketing do not violate the law when physicians maintain independent decision-making authority.

B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

And it ended with marketing quantifying their contribution to the business’s bottom line and gaining the worthy respect of ...

Imagine a world in which the data can be predicted long before a customer even gets a chance to behave that way, a world in ...

For the first time since the tariff saga began, the consumer goods giants have updated the market, revealing not only their ...