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Just when you think you've seen it all, researchers claim to have developed a way for people to see a color the human eye has ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

They describe the color as blue-green of unprecedented saturation.” The process to discover olo involved first creating a detailed map of each participant’s eye and its cones with a special ...

A team of researchers says there's a new color in the atmosphere. But here's the deal: You can see it only by being shot in the eye with a laser. Scientists at the University of California ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

By stimulating certain cones with extreme precision, scientists can help humans perceive a new color that defies all ...