Mike Redwood considers how the leather industry should be handling a supply chain where many new materials offer competing ...

With social media catching on in rural India, consumer brands have started investing 30-35% of their influencer marketing budgets beyond metro cities. However, the cultural disconnect between the ...

A magnesium water brand whose products are sold by retailers ... Funds will be allocated to marketing and the expansion of the brand's team. The Crowdcube page added: "Unlike other relaxation drinks ...

It’s no longer enough to simply tell a story; brands must create experiences that resonate deeply, culturally, and emotionally. At the same time, the reality of leaner marketing budgets is ...

Primo Brands, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration beverages with the launch of Splash ...

Today, we honour Sandeep Tanwani, Chief Marketing Officer of Pidilite Industries, on his birthday—a leader whose strategic brilliance and unwavering commitment to brand excellence have set a ...

Just like the shift to cloud or digital, successfully implementing AI requires a strategic, intentional approach.

Limited has received the work order under Component-B of PM-KUSUM scheme from Haryana Renewable Energy Department (HAREDA) ...

More than two-thirds of consumers in the U.S., Australia and the United Kingdom are willing to pay an average of 25% more for their favorite brands, according to a UserTesting survey released last ...