It was all for DIRECTV's latest national ad campaign — "Nothing On Your Roof 2.0" — to promote the company's satellite-free MLB streaming offerings.

Digital video is projected to represent 58% of total video ad spending, outpacing linear TV for a second consecutive year.

Joby Aviation, Inc. (NYSE:JOBY), a company developing electric air taxis for commercial passenger service, today announced it ...

One thing driving the spending is streaming platforms' improved programmatic and self-serve activation tools. The post CTV ad ...