Veeva wholly supports this shift ... this last available from December 2024); Patient (Patient CRM); and Crossix (Consumer, HCP, Audiences) capabilities. Modular content is also cost-effective.

Veeva Crossix, an analytics platform for pharmaceutical brands; Veeva OpenData, a customer reference data solution; Veeva Link, a data application that allows link to generate real-time ...

In a case study by Veeva Crossix, a specialty Rx brand attributed 35% of new patient starts to POC, despite only allocating 14% of media spend. "POC is integral to reaching today's diverse ...

Commercial services player EVERSANA has joined the growing number of companies partnering with Veeva Systems – a specialist in cloud software for the life sciences industry – on the ...

Major new initiative will add AI to Veeva applications and the Veeva Vault Platform to help automate critical industry-specific functions and improve productivity from clinical to commercial Veeva ...