In a case study by Veeva Crossix, a specialty Rx brand attributed 35% of new patient starts to POC, despite only allocating 14% of media spend. "POC is integral to reaching today's diverse ...

Veeva Crossix, an analytics platform for pharmaceutical brands; Veeva OpenData, a customer reference data solution; Veeva Link, a data application that allows link to generate real-time ...

Additionally, it provides analytics through Veeva Crossix, customer data via Veeva OpenData, and real-time intelligence with Veeva Link. The company also supports clinical, regulatory, and safety ...