Take the 1890s, for example. During one of the worst economic depressions in US history, women embraced the Gibson Girl aesthetic, structured, modest outfits with impossibly small corsets.

Reid Hoffman, the visionary behind LinkedIn, is not a believer in work-life balance for serious startup entrepreneurs. With the exception of one nightly ritual, he expected employees to constantly ...

Enter: the downtown girl aesthetic. The downtown girl aesthetic shot to popularity on TikTok and Pinterest around 2022, making it a newer trend. Its central themes revolve around the romanticization ...