Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a powerful pathway to influencing customer behavior, relationships, and sales.

Neuromarketing is the application of neuroscience to marketing. The term neuromarketing was coined by Professor Ale Smidts in ...

Behavior change marketing goes beyond traditional advertising to influence attitudes and drive meaningful action.

Follow Correlate’s thinking for the ‘why’ behind using psychology for campaign performance. See how theories from Maslow to ...