Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.

Companies that engage in multilevel marketing, or MLM, are especially deft at peddling this sort of intangible temptation. As the New York magazine journalist Bridget Read documents in her ...

Find the latest influencer marketing news, analysis and opinion that will help you make sense of this growing area of marketing communications. As the company steps up its focus on influencer ...

Anna Russell talks to members of Everyone Hates Elon, a group whose guerrilla-marketing campaign has plastered London with fake Tesla advertisements, infiltrated a car showroom, and invited the ...

Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing for the Cybertruck as Elon Musk's EV giant rebrands the vehicle to showcase its utilitarian quotient. What Happened: Targeting a more ...

Loreal Lynch is Chief Marketing Officer at Jasper, a leading AI marketing platform. She was previously at Stripe, Salesforce and Tableau. Lately, I’ve been thinking about the “Mad Men” era.

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing. As a marketer, I can attest that my company is beginning to see the impact of ...

Now, however, Novavax says the FDA has been in contact, but is asking the company to commit to generating additional post-marketing data on the vaccine, should it gain approval. As it stands ...

Ramdev's comments, which accused Rooh Afza of funding mosques, were condemned by Thapar as "hate marketing." She praised Rooh Afza for promoting unity and shared a contrasting message on social media.

Content marketing is changing fast—and the old playbooks for SEO, SEM, and social media no longer work. With AI providing many answers, how can your content stand out and attract B2B buyers? Discover ...

An Eli Lilly spokesperson told Pharmaceutical Technology: “[The telehealth companies] are deceptively marketing knockoff tirzepatide as safe and effective for ‘cosmetic weight loss’, improperly ...

We really didn’t need to know that.” “You need to understand how Kanye works, and his marketing genius. I'm not discounting the trauma of this but he uses shock to drive his marketing ...